Our Story
Born from the game. Built for the culture.
TenAttire
Where It All Began
Ten Attire was born from a deep love of rugby and the rich heritage that surrounds it. Inspired by the iconic No.10 position — the playmaker, the visionary, the heartbeat of the team — we set out to create a brand that honours the game as much as the people who play it. Rugby has always been more than a result. It's a way of seeing the world.
TenAttire
More Than a Sport
From the muddy pitches of the Home Nations to the sun-baked grounds of the Southern Hemisphere, rugby carries a spirit that transcends borders. It's a culture built on brotherhood, resilience, and an unspoken code of respect — on and off the pitch. Ten Attire was built to carry that spirit into everyday life.
TenAttire
Our Philosophy
We believe great clothing tells a story. Every Ten Attire garment is designed with intention — ethically made, built to last, and rooted in a heritage that stretches back to 1823. We source with care, craft with purpose, and stand behind everything we make. We don't follow trends. We honour tradition.
TenAttire
Built for Everyone
Our collections draw from the full tapestry of rugby culture — the vintage club colours, the international rivalries, the iconic silhouettes worn on the terraces for generations. Whether you're a No.10 pulling the strings, a prop holding the line, or a lifelong supporter who's never missed a match, there's something here that speaks to you. From the front row to the back line — Ten Attire is for all of them.
Wear the Legacy
From the front row to the back line. From the pitch to the streets. Ten Attire is for everyone who lives and breathes rugby.
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.